The African Marketing Confederation

Conference Topics

  1. The face of the African Consumer: A Segmentation Profiling of the African Consumer
  2. Culture as the new marketing currency
  3. Digital transformation: Bridging the digital divide for marginalized markets
  4. Route to Market in Emerging Markets: Designs and enablers of developing a Supply Chain Route to Market Strategy
  5. The African Continental Free Trade Area, (AFCFTA)- Implication and Opportunities for the African Marketer– Panelist Session-
  6. The Reality of Climate Change: A Re-look of Marketing and CSR Activities in Africa on the Environment
  7. Emergence of Dark Marketing
  8. Creativity thinking: Bringing the Sizzle back in Marketing Campaigns
  9. Integration of E-Commerce Activities in Marketing Strategy: Key Success Factors in Africa
  10. Nation Branding: Lessons from Successful African Countries- Panelist Session
  11. Key Note Address: The Astute Marketer: Reshaping the Future of Business in Africa

     Breakaway Sessions

  1. Social Media Platforms in Africa: A snapshot on usage and relevance in Africa
  2. Gen Z: Is the marketer ready for ama2000s? Implication of Africa’s future customer