The African Marketing Confederation

Doreen Nyiramugisha

General Secretary of the Uganda Marketers Society

Topic - The face of the African Consumer: A Segmentation Profiling of the African Consumer

Doreen Nyiramugisha -ACIM is the General Secretary of the Uganda Marketers Society. She has predominantly worked with both Ugandan and global brands in her 12 years’ experience in Marketing Communications.

She works as the Head Marketing and Communications at Housing Finance Bank Uganda, the leading Mortgage bank in the country.  She also served at PostBank (another 100% government owned bank) where she has been pivotal in the institution’s transition to a tier one commercial bank from a brand management perspective.

Her work experience starts at Marketing Communications / advertising agencies like fireworks Advertising, SCANAD Uganda, Moringa Ogilvy (now TBWA – Uganda), Fideli Uganda where she managed local brands in the financial sector, insurance, telecoms, social security, aviation, beauty products among others. Off the clock, she is a director at AJAYAD Uganda, a marketing consultancy.

Doreen holds a Bachelor of International Business degree from Makerere University Business School (MUBS) and Professional Diploma in Marketing from Chartered Institute of Marketing (CIM UK). She is also currently pursuing an MBA from the University of South Wales. She a board member of OMUTO Foundation, a non-profit organization.