The African Marketing Confederation

Matthew Van Der Valk

Executive Creative Director VMLY&R South Africa

Topic: Emergence of Dark Marketing

Having worked with over 160 different brands across a multitude of diverse industries, Matthew Van Der Valk has developed countless integrated through-the-line advertising campaigns and innovative marketing strategies (that include everything from traditional above-the-line to digital and shopper to customer experience and trade).

With his experience in the commerce and regulated industry/ dark marketing spaces, he has been able to think “beyond the line” and bring an alternative creative view to the table. This means that in his current role as ECD, he navigates the many complexities and nuances that impact on business today. As a creative leader, he his real value and excitement lies in stretching and growing creativity, leading teams and building businesses for commercial success.

Working with a myriad of clients across the African continent, he takes a systemic approach to not only their marketing, but also to their business problems, helping brands to become truly integrated across various stakeholder contact points through the lens of the creative product.