The African Marketing Confederation

Professor Robert Ebo Hinson

Pro-Vice Chancellor of the Ghana Communication Technology University, Ghana

Topic - Creativity thinking: Bringing the Sizzle back in Marketing Campaigns

MBA (University of Ghana), DPhil (University of Ghana), PhD (Aalborg University) Professor Hinson is currently the Pro-Vice Chancellor of the Ghana Communication Technology University, a Ghanaian public University primarily focussed on the delivery of information technology related courses. Robert has acted as Vice Chancellor and Deputy Vice-Chancellor Academic at the University of Kigali and taught at the Ashesi University, University of Ghana, University of the Free State, Ghana Institute of Management and Public Administration and the Durban University of Technology.

He has held important University governance roles such as University Rector, Director of Institutional Advancement, Head of Department, Head of Hall, and Coordinator of a Masters Degree Programme. He joined the academia in 2003 as lecturer at the University of Ghana Business School, rising to become a Senior Lecturer in 2005, Associate Professor in 2010, and Professor in 2014.

He holds honorary professorial positions across several Universities and has been ranked in consecutive years, the leading African marketing scholar by the AlperDoger Scientific Index Rankings (2021 & 2022) and leading Business and Management Scholar in Ghana, by the same global research ranking. Professor Hinson has examined theses of students in a range of Business/Communications/Marketing/Sustainability and Corporate Social Responsibility areas. His main research interests lie in the academic areas of marketing and communications, information and technology management, service management, and social responsibility and sustainability management.

He has twenty-five monographs/edited volumes to his credit and over 150 peer-reviewed journal papers/book chapters to his credit. He has taught undergraduate, masters and doctoral level students across Africa. Professor Hinson has worked as an external examiner at the University of Strathmore, University of Education Winneba, University of KwaZulu-Natal, University of Development Studies, Cardiff Metropolitan, Islamic University College, University of Zululand, Pentecost University College, Central University of Technology, and University of the Free State, North-West University, University of South Africa, and The Da Vinci Institute of Technology Management.

He has also assessed candidates for promotion from institutions such as the Ghana Institute of Management and Public Administration, Methodist University College, Dominion University College, Garden City University College, and the York University in Canada. In an advertising and academic career spanning twenty-four years, Professor Hinson has provided marketing, brand communications and service management consulting, training and advisory services to institutions such as the Kenya Export Promotion Council, Canon, Daewoo, Dark and Lovely, Carsons, Golden Tulip, LG, Lone Star Airways, CAL Bank, Lufthansa, Microsoft, Mercedes Benz, Peugeot, Symantec, Steers, Standard Chartered Bank, Enterprise Group, First Atlantic Merchant Bank, Fidelity Group, Golden Beach Hotels, NIB Bank Limited, NTHC, Omni BSIC Bank, Petra Trust, Ghana Airports Company Limited, Secure Pension Trust Limited, Access Bank Ghana Limited, Ecobank, Vanguard Life Company Limited, Beige Capital, Prudential Bank, Ghana Stock Exchange, Bank of Africa, Barclays Bank, Star Assurance Company Limited, Zenith Bank, Provident Life Company Limited, Bank of Ghana, DANIDA, USAID, EU APC, Acer, SG-SSB, Standard Chartered Bank, Ghana and National Information Technology Authority (NITA), HFC Bank, Omni 3 BSIC, Petra Company Limited, National Information Technology Authority (NITA), Ghana Oil Company Limited (GOIL) and the Ghana Commercial Bank. Professor Hinson sits on the advisory board of the Commercial and Allied Service Cluster of the Jospong Group of Companies (comprising Ignite Media Group, AH Hotel, Appointed Time Press) and other boards including those of Camelot Company Limited, Edifund, and the Africa Environmental Sanitation Consult.